Nitin Vaidya, Business Head, STAR India, put in his papers on July 20, 2012. He had joined STAR India in early May 2011 as Business Head for Hindi channels and was managing Star Plus, Star One, Star Gold and Star Utsav. He was reporting to Sanjay Gupta, COO, STAR India.
Though Vaidya was unavailable for comments at the time of filing this report, industry sources have confirmed the news.
Vaidya has 23 years of experience in the industry. Previously he had served as Business Head at Zee TV and Chief Operating Officer, National Channels, at Zee Network. Vaidya’s tenure at Zee Group comprises many landmarks, including launching and later establishing Zee Marathi. He then launched Zee Talkies as an exclusive cinema channel. He also help set up the film production and distribution business in Marathi. Vaidya also was instrumental in establishing Zee Bangla. He had started his journey in media with the Sakal Group.
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market
It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral
The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games