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Nitin Jain joins as Director of Optimal Media Solutions (OMS), BCCL

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Nitin Jain joins as Director of Optimal Media Solutions (OMS), BCCL

After quitting MTV Networks India, Nitin Jain has now joined as Director of Optimal Media Solutions (OMS) which is a wholly-owned subsidiary of Bennett, Coleman & Co. Limited. At MTV Networks India, Jain was Vice-President, Ad Sales.

Commenting on Jain’s appointment, Vijay Jindal, member of the board of BCCL, said, “Jain brings to board his experience and expertise in media selling and buying. I wish him luck and believe that he will add new dimensions to our value-added services that OMS offers.”

Jain, speaking about his new assignment, said, “The decision to join OMS was driven by the fact that it’s a part of Times Group which in itself is a name to reckon with. It is a profitable, strong brand with a great vision which are reasons enough to be a part of the group.”

He added, “Medianet as a portfolio also offers a huge potential to explore. Currently, the task at hand is to streamline the systems and processes and, importantly, to grow the business.”

Medianet is a PR brand that operates through OMS. It provides comprehensive media coverage and content solutions to clients, especially those associated with fashion and lifestyle, FMCG, movies and TV. It may be added here that Medianet was set up a few years ago to monetise some amount of editorial space by way of paid coverage of events in the lifestyle category.

In 1988, Jain joined HTA in the media department but within a span of six months he moved to client servicing. After spending close to four and a half years he moved back to media and was with WPP’s GroupM till April 2005 before taking up the MTV assignment.

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