Top Story

e4m_logo.png

Home >> People Movement >> Article

Nitin Jain gets ready for MTV, Group M gives emotional sendoff

11-April-2005
Font Size   16
Nitin Jain gets ready for MTV, Group M gives emotional sendoff

"A farewell is necessary before you can meet again. And meeting again, after moments or lifetimes, is certain for those who are friends."

If one didn't know better, you could have thought Richard Bach wrote this after attending Group M's Nitin Jain's send-off party at Fabric lunge bar on Gurgaon-Mehrauli road on Saturday.

Nitin's seventeen year itch sees him moving to MTV as the Head of Advertising Sales for the network in India. MTV bouquet has MTV, Nickelodeon and VH1 channels currently in India. Nitin joined HTA in October 1988 in the media department and after six months moved into client servicing where he spent 4 and a half years and then in late 1992 he moved back into media till his last day in WPP.

The party had no guests; only friends. The friends included Group M team members and colleagues. Group M boss Ashutosh Srivastava, Maxus's C V L Srinivas, Sundar Raman of Mindshare and clients like Pepsi's Punita Lall, Llyod Mathias joined in the celebrations and shared their impressions about working with Nitin through a hilarious and sentimental audio-visual. To top it all Nitin Jain playfully enacted MTV's Bakra act.

The presence of Nitin's current and past colleagues and Nitin's emotional yet balanced address to all present had everyone cheering him. As the saying goes behind every successful man is a woman. Nitin's wife Mona Jain who heads Cheil's Media was also there to bask in her husband's glory. The media marketing and selling fraternity was also present in full as if to do two things, express gratitude to Nitin for all the business he gave them and to pass on certain tips on advertising sales. Media Marketing professionals who attended included Discovery's Rahul Johri, Zee News's Sanjay Dua, NGC and History Channel's Nikhil Mirchandani, Outlook's R Rajmohan, Disney's Sanjay Reddy and many more.

The presence of WPP and Group M colleagues was overwhelming and if you count them all, and each gives him ONE release order, the major part of Nitin's annual target at MTV will be met. But if they don't give him ROs, there's still one guarantee - they will be friends. And they will keep meeting, again and again.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...