Top Story


Home >> People Movement >> Article

NEW BusinessWorld’s Vijaya Saran, Dainik Bhaskar’s Subhashis Roy roped in for Outlook’s new business magazine

Font Size   16
NEW BusinessWorld’s Vijaya Saran, Dainik Bhaskar’s Subhashis Roy roped in for Outlook’s new business magazine

Having announced the launch of its new business magazine in March, 2006, the Outlook Group is now busy hiring the best talents available. Already BusinessWorld’s Vijaya Saran and Dainik Bhaskar’s Subhashis Roy have been roped in for the new magazine’s sales function.

Confirming the development, Maheshwar Peri, Publisher, Outlook Group, said, “Vijaya will be the National Head, Advertising, for our new business magazine, while Subhashish will look after the West Zone.”

Prior to this, Saran was the Regional Head, North, All India Event Sales for ABP Group’s BusinessWorld, where she was for 11 years. At Outlook, she will be directly reporting to Peri. Saran will take on her new responsibility in January 2006.

Though Roy is currently with the Bhaskar Group, Peri made no secret of the fact that it was his experience prior to that with Business Today that made him the choice for the western responsibilities of the new business magazine. Roy had spent five years with Business Today before joining Dainik Bhaskar.

On her part, Saran is excited, “My job at Outlook is based on a new project, which is always interesting to take charge of. I will be handling events, ad marketing and Internet for Outlook’s new business magazine.”

As is known, Outlook’s forthcoming magazine is in the business and investment space and will give a holistic view of the business and economic environment, corporate strategy, markets and investments.

Also see:
Outlook to launch business and investment magazine in March 2006


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular