Top Story


Home >> People Movement >> Article

New Brand Portrait appoints Rajesh Ananthasubramanian as CEO, US & Canada operations.

Font Size   16
New Brand Portrait appoints Rajesh Ananthasubramanian as CEO, US & Canada operations.

Chennai-based Brand Portrait Consulting has appointed Rajesh Ananthasubramanian as CEO for their operations in the US and Canada. Prior to joining Brand Portrait Consulting, he was CEO of India Plaza, an online Indian shopping portal.

Ananthasubramanian was instrumental in integrating the e-commerce websites, and, into a single technical platform, technologies, and launched the largest gifting platform with a catalogue of more than two million products.

This appointment provides Brand Portrait with the opportunity to focus on its international expansion and tap the US and Canadian market as the company embarks on the first stage of its international development programme.

Commenting on this appointment, Raj Narain, Co-founder, Brand Portrait, said, "I believe that after techies who have brought glory to brand India, it is the turn of marketers to add feathers to the cap. The appointment of Rajesh will help Brand Portrait evolve into one of the powerhouses of communication, spanning traditional media and the emerging media via Internet and mobile platforms. Having turned around India Plaza, his domain knowledge in the online space, his understanding of the US market and his professional acumen will help Brand Portrait to establish itself in the new geography."

Said Ananthasubramanian, "Brand Portrait is a communications consulting firm that firmly believes in giving more value and result oriented advice to clients. Thus, the company is well positioned to capitalise on the new and emerging markets, which is taking a gradual shift to performance-based remuneration. I am looking forward to bring a major impact and development in the US business operations of Brand Portrait."

Since being founded by Raj Narain and Venu Gopal Nair in 2004, Brand Portrait has achieved rapid business growth. The agency claims that all its clients are 100 per cent referrals based. The company, besides offering traditional, offline advertising services, also offers advertising in the digital space, CRM and logistics management through its associate company, Brand Portrait Digital.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser