Top Story

e4m_logo.png

Home >> People Movement >> Article

Navneeta Das to head ATG, Singapore, Mallikarjundas steps into her shoes

15-February-2005
Font Size   16
Navneeta Das to head ATG, Singapore, Mallikarjundas steps into her shoes

ATG MCI is further expanding its operations in India as well as globally. This time around the focus of activity is their Mumbai office. Navneeta Das, who had moved in from FCB Interface in June last year, is now headed to Singapore as the Head of ATG operations there. Taking over from her is C R Mallikarjundas, who moves from Starcom Worldwide, India.

Confirming the news to exchange4media.com, V Balasubramanium, National Director, ATG MCI, said, "Navneeta's role is to introduce there the same model adopted by us in India. We have big plans nationally as well as at the Asia Pacific level, and hence, the aggressive thrust in this area. Our models and strategies have worked very effectively and we plan to expand their scope geographically now."

As for Mallikarjundas, Balasubramanium said, "Mallikarjundas' expertise in the area is quite known. He joins us from March 7 as the Business Director and would be heading ATG MCI, Mumbai. We have also taken another senior person from MindShare, Reevi Rajan, who would be working in tandem with Mallikarjundas."

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)