Top Story

e4m_logo.png

Home >> People Movement >> Article

Nandu Narasimhan joins VGC as National Creative Director

11-March-2008
Font Size   16
Nandu Narasimhan joins VGC as National Creative Director

Nandu Narasimhan has joined Vyas Giannetti Creative as National Creative Head. He had recently put in his papers at Saatchi & Saatchi as Creative Director-North.

‘Cricket and advertising require one to assume such indecent postures’, this (modified) quote by Oscar Wilde could probably apply to Narasimhan, who embraced the two arts and has chosen to make one his profession and the other his obsession.

Narasimhan debuted just one year after Sachin Tendulkar and has since notched up several impressive performances for brands such as Nestle, Maruti, Hyundai, Xerox, The Sportstar, Parker, LG, Samsung, ABN AMRO credit cards, NIIT, Domino’s Pizza, GE Money, SBI credit cards, Sony Ericsson, Mother Dairy and Dabur, among others.

Said Narasimhan, “VGC is teeming with good people, is an organisation that has a wider perspective on advertising, has a strong creative DNA, and has a clearly defined growth path. I have a very strong strategic orientation, which I think, will add to the existing creative DNA of VGC.”

Commenting on Narasimhan’s appointment, Preeti Vyas, Chairwoman and Chief Creative Officer of VGC, said, “Nandu is a combination of a ball of energy and a very centered perspective. He’s got the mindset and skillset to lead us into a new phase of VGC being a communication specialist.”

Anjan Roy, Chief Operating Officer, VGC added, “Our growth to a Rs 100-plus crore agency in the last four years has not been easy. But the opening batsmen have given Nandu a solid platform to play with freedom and display his range and repertoire. I’ve been personally looking forward to working with such an energetic and vibrant creative talent.”

Narasimhan began his career with Tara Sinha Associates in 1989 as copywriter. After a year, he moved on to Everest Integrated Communications, Delhi, where he had handled brands such as Viva, Maltova and LML Vespa. In 1993, he moved to Lowe (then Lintas), where he worked on Maruti, Xerox, Casablanca and Steel Authority of India (SAIL) accounts. The four-year stint at Lowe was followed by a two-year stint at TBWA\India (then TBWA Anthem).

Narasimhan then returned to Lowe, where he worked on LG Electronics, Parker Pens and Maruti accounts. Two years on, he moved to Contract as Creative Director, where his portfolio included Dabur and Domino’s Pizza among others. Narasimhan was the Regional Creative Director at Grey Worldwide, where he spent two years 2004-06.

Narasimhan then joined Saatchi & Saatchi Delhi in June 2006, where he worked on brands like Sony Ericsson and Mother Dairy.

Also read:

Nandu Narasimhan quits Saatchi & Saatchi Delhi as Creative Director-North

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)