Top Story


Home >> People Movement >> Article

Mudra Max appoints N P Sathyamurthy as Head of Media

Font Size   16
Mudra Max appoints N P Sathyamurthy as Head of Media

In another major step towards realigning its operations, Mudra Max has appointed a head for its media offering. N P Sathyamurthy would soon be joining the company as President and Head for Mudra Max Media. He would be reporting to Pratap Bose – COO Mudra Group.

Bose has confirmed the development to exchange4media.

Sathyamurthy comes from Lintas Media Group, where he was COO for Lintas Media Group and CEO for Karishma Initiative. He has been with the company since 2007, prior to which he was with Carat Media as Executive Director. Before Carat, Sathya, as he is better known, served as Director General, Media Research Users Council (MRUC) for three years. In this time, he has brought out syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the new Consumer Classification System.

Elaborating further on the mandate assigned to Sathyamurthy, Pratap Bose, said, “I am delighted that Sathyamurthy is coming on board and with his wealth of media experience and high levels of professionalism, he would certainly play a key strategic role in propelling Mudra Max to even greater success. I see him as driving our key client relationships as well as playing a pivotal role in enhancing our strong offerings in the digital, experiential and engagement space as well.”

Sathya has worked with Heinz, a US-based food company, in various roles in sales, marketing and brand management. He has spent 10 years in media planning with agencies such as Mudra, O&M and Euro RSCG. During his career, he has worked on brands like Hindustan Unilever, Philips, Microsoft, Intel, Nokia, Gillette, American Express, Castrol, Prudential ICICI, HDFC, Asian Paints, Castrol, Vimal, Rasna and Dhara.

Tags Mudra Max N P Sathyamurthy Pratap Bose Lintas Media Group

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry