Top Story

e4m_logo.png

Home >> People Movement >> Article

Mudra Delhi appoints Sraboni Bhaduri as VP, Planning and Integration

17-January-2006
Font Size   16
Mudra Delhi appoints Sraboni Bhaduri as VP, Planning and Integration

Mudra Delhi has announced the appointment of Dr. Sraboni Bhaduri as Vice-President, Planning and Integration. She is expected to play an integral role in shaping Mudra’s ‘total branding solutions’ positioning in Delhi. Prior to this, Bhaduri was with Mode Research as Head of Qualitative Research.

Sandeep Vij, President, Mudra (North & East), said, “Sraboni will play a critical part in our plans for Mudra Delhi. Along with Sanjay Sharma, she will be responsible for driving our promise of integrated solutions to our clients. Sraboni’s appointment is in line with our approach of working with the highest calibre of individuals to ensure we deliver the best way possible. Her background in psychology and research adds an interesting dimension to the account planning practice at Mudra.”

Said Bhaduri, “Many agencies talk about total branding solutions, but none of them has translated that on-ground. Mudra is in a unique position in that we have best-in-class specialists in the direct, interactive, out-of-home and promotions space. It’s quite an opportunity. There’s clearly a will to relook at account planning and break the conventional mass media planning mould. We’ve already started making structural changes in the agency.”

Bhaduri is a postgraduate in psychology from Delhi University. She completed her PhD in organisational culture and learning from IIT Delhi. She started her career in clinical psychology and then joined the planning department of McCann-Erickson, Delhi. She moved to Contract in 2004, after which she went back to practising qualitative research. Her portfolio includes brands like Gillette, Maruti, Dabur and Samsung.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)