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Mid-Day appoints Noshe Oceanic Delhi as its creative and strategic partner for the Delhi market

17-April-2008
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Mid-Day appoints Noshe Oceanic Delhi as its creative and strategic partner for the Delhi market

Mid-Day India has appointed Noshe Oceanic for its creative, strategic and media duties in Delhi. Mid-Day sells over 60,000 copies daily in Delhi, and with the appointment of Noshe Oceanic is looking to make a bigger impact and penetrate the market deeper. Predictably, a vigorous new campaign is on the anvil.

Asheesh Sethi, President, Noshe Oceanic, said, “Our strategy is to take Mid-Day to a larger audience and make it synonymous with afternoon reading. We are working on an innovative campaign to help establish Mid-Day as the market leader in Delhi.”

Rajnish Rawat, Publisher of Mid-Day Delhi, said, “Noshe’s creative excellence and understanding of the media business gave us the confidence to go with them. Their work has always been clutter breaking and has fulfilled the brief beyond expectation. With their talented creative pool and strategic insights, we are looking to make Mid-Day the most preferred afternoon newspaper in the city.”

Mid-Day had recently re-launched its website to be a platform where readers can get a view of their world, find information that is relevant to them, be entertained, and also interact with other.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)