Top Story


Home >> People Movement >> Article

Microsoft India appoints Rajneesh Chopra as Director, Windows Live Commercial

Font Size   16
Microsoft India appoints Rajneesh Chopra as Director, Windows Live Commercial

Microsoft Corporation India has appointed Rajneesh Chopra as Director, Windows Live Commercial to spearhead Microsoft's efforts around Windows Live in India. Windows Live is a crucial aspect of Microsoft's core business and is poised for a significant growth in the near future.

In his new role, Chopra would be responsible for driving the adoption of Windows Live in India. His focus would be on ramping up penetration of key live web services like Hotmail, MSN Messenger, and Spaces, etc., especially in the commercial enterprise and partner space.

Prasanna Meduri, Director, Windows Client Business Group, Microsoft India, said, "Windows Live Commercial forms a crucial part of Microsoft's business. With the wealth of experience Rajneesh brings in on all aspects of online marketing and operations, he will definitely help us drive and grow this significant aspect of our business. We are delighted to have him on board and look forward to learning from his knowledge pool."

Commenting on his new appointment, Chopra said, "I am really excited that I have this opportunity to enable businesses to quickly build or extend community capabilities which will help them engage with their end users seamlessly, and at the same time enable the end user to connect, learn, share and communicate with each other."

Chopra joins Microsoft from Web18, where he was heading marketing for online destinations like,, and Hindi portal He was responsible for brand building, acquisition and retention of new users, search engine optimisation, creating new properties, repackaging and repurposing content for monetisation among other activities.

Prior to Web18, Chopta had set up and was spearheading the CRM initiative of, specifically the e-commerce business, and drove marketing and operations for Indiatimes' business knowledge platform, Indiatimes Mindscape.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube