Top Story

e4m_logo.png

Home >> People Movement >> Article

Mediascope Publicitas appoints Gourav Tandon as COO for newly-launched OOH vertical

16-June-2010
Font Size   16
Mediascope Publicitas appoints Gourav Tandon as COO for newly-launched OOH vertical

Mediascope Publicitas, the Swiss media consultancy, has appointed Gourav Tandon as COO for its newly launched out-of-home (OOH) vertical. Tandon had put in his papers at Navia Asia as Chief Operating Officer earlier in June 2010.

Tandon has more than 12 years of experience in the OOH media business and has worked in all aspects of OOH, including printing, signages, acquisition and sale of media, besides planning and buying. He began his career with GMS Technologies and then worked with agencies such as MOMS, Aaren Initiative and Ogilvy. He has also worked with Clear Channel, where he was handling the assets and AOR divisions for the Northern region. He has worked on national brands such as LG, Emaar MGF, Voltas, Michelin Tyres, Yamaha, Sony Ericsson and Panasonic.

On Tandon’s appointment, Robin Carruthers, Managing Director , Mediascope Publicitas OOH, said, “In keeping with our commitment of building one of the best outdoor companies in India over the next few years, we will hire the best talent in the industry. In Gourav, we see the necessary skill sets and leadership qualities that will help towards achieving our goal.”

Mediascope Publicitas India is a multi-media, content generation and sales corporation, whose shareholders include Publicitas, part of the Swiss-headquartered PubliGroupe, and Marzban Patel, an Indian entrepreneur and media professional. The firm is headquartered in Mumbai and has offices in Delhi, Bangalore, Chennai and Kolkata with franchisees in Kochi, Hyderabad, Pune, Ahmedabad and Lucknow.

Also read:

Navia Asia COO Gourav Tandon moves on

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)