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M&C Saatchi expands service offering; Sumantra Sengupta made CEO of Direct and Digital offering

13-May-2008
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M&C Saatchi expands service offering; Sumantra Sengupta made CEO of Direct and Digital offering

M&C Saatchi has forayed into direct and digital communication services. Sumantra Sengupta, formerly Senior VP & GM, RMG Connect, Mumbai and Bangalore, has joined as CEO of the newly-formed M&C Saatchi Direct & Digital. Sengupta brings with him 22 years of integrated communication experience across several markets and clients.

Aiding him in the Digital sphere is Sumanta Ganguly, a digital and direct marketing professional who has garnered experience from both the client and agency sides of the table.

M&C Saatchi Direct and Digital will also benefit from the mentoring and guidance of Rakhshin Patel, former CEO of RMG Connect, in her role as a Director of the company.

“We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web 2.0 media,” said Sengupta.

Commenting on the new Direct and Digital offering, Kamal Oberoi, Chairman & MD, M&C Saatchi, said, “Enhancing our communications offerings for our clients and prospects has been on our agenda for a while. I am very happy to have the rich collective experience of such well regarded professionals in our team. Additionally, Anjali Nayar, our Head of Delhi operations with over 20 years of Direct and CRM experience, will be an asset to this team. We are fortunate to have started off with such a wealth of expertise and experience in the Direct and Digital domain. Our clients will benefit from our best-in-class solutions across media.”

M&C Saatchi’s credo of ‘Brutal Simplicity of Thought’ has shaped its Direct and Digital offering – that of providing media neutral one-on-one communication solutions. “The consumer engages with life in many different ways. Our role is to ensure that our clients’ brands are intrinsic to that engagement,” Sengupta said.

With its aggressive growth plans and new business wins, M&C Saatchi Direct & Digital is looking at expanding its team.

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