Top Story

Home >> Marketing >> Article

Angel Broking launches app ANGEL BEE for simplified investments

21-April-2018
Font Size   16
Angel Broking launches app ANGEL BEE for simplified investments

The Indian stock broking firm with a focus on retail business, Angel Broking, launched its latest digitally integrated advertising campaign unveiling ANGEL BEE thus introducing to the new-age consumers “The New Way to Get Rich”. Angel Broking partnered with Leo Burnett to take off with this campaign.

The integration of technology and financial services in the country has begun to usher in a new era of disciplined investing amongst millennials, who are actively managing their investments. ANGEL BEE communicates directly with the evolved and dynamic consumer on the prowl for tailor-made investment plans to build a robust portfolio quickly. Keeping this perspective in mind, Angel Broking introduced the campaign ‘The New Way to Get Rich’ with a TVC film focusing on a new generation of people who accomplish their financial goals deftly in a disciplined manner.

The film reveals people under different settings who are living life on their terms and letting their investments grow, effortlessly. It unveils the ‘new kind of people in town’ who do not let work overpower their personal priorities and are relying on technology to provide customized solutions that would help them achieve their financial goal. Unlike the traditional approach adopted by most financial services companies, the TVC campaign for ANGEL BEE is upbeat and incorporates real-life situations and emotions that millennials strongly resonate with. To ensure maximum reach, the campaign would be leveraged on all social and digital mediums as well.

Commenting on the release of the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “The ANGEL BEE app completely simplifies the hassles and complications related to mutual funds. It is backed by Angel Broking’s decades of financial experience, and uses AI to personalise investment plans for the consumer. The campaign breaks down the ease of financial planning and investments to the youth, and we know it will work amazingly well for both, Angel Broking and our consumers.”

Gagan Singla, Chief Marketing Officer, Angel Broking asserted, “Millennials are powerful and dynamic and at the very core of their being is the need to do things their own way. We wanted to resonate with this audience and help them understand how effectively yet effortlessly would technology get them closer to their financial dreams without compromising on the things in life that mean most to them-family, me-time, friends, passions etc. The campaign and the app itself are a testament to our belief of evolving with technology.”





Credentials:
Creative Agency: Leo Burnett

CEO, Publicis Communications and Leo Burnett, South Asia: Saurabh Varma
Chief Creative Officer, Leo Burnett South Asia: Rajdeepak Das
Chief Strategy Officer, Leo Burnett South Asia: Dheeraj Sinha

Executive Creative Director: Gunjan Poddar
Creative Director: Manasvi Abrol
Creative Team: Gaurav Kumar, Nitin Menon, Tinna Rajput

Executive Director & Head – Mumbai: Rakesh Hinduja
Head of Planning, Mumbai: Ajeeta Bharadwaj
Planning Team: Sneha Kanukolanu
Business Head: Oindrila Roy
Account Management Team: Rohini Radhakrishnan

Production House: Prodigious
Director: Sachin Kotre
Executive Producer: Vandana Watsa
Associate Producer: Andalib Patel, Brendon Benjamin
Post Producer: Sajid Shaikh
Music Director: Rupert Fernandes

Tags Rajdeepak Das Angel Broking finance Gagan Singla Investments Mutual Funds Advertising Leo Burnett

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'