Home >> People-Movement >> Article

Manish Bhatt, Raghu Bhat to join McCann as creative consultants

14-July-2004
Font Size   16
Manish Bhatt, Raghu Bhat to join McCann as creative consultants

McCann is busy putting its house in order. The most recent addition is the duo Manish Bhatt and Raghu Bhat (erstwhile creative directors at the Ambience Publicis, Mumbai) who are joining McCann as creative consultants on July 20.

The development was confirmed by Bhatt who stated, “Our association with Prasoon Joshi goes back a long way, right to the point where we worked together at the O&M Delhi office. We have been avid admirers of Prasoon’s work, more so in the O&M days and have been looking for a chance to get together with him again. As it happens, the moment was just right. We were scouting for a change and Joshi offered to take us on. McCann, as an agency, has been delivering some great creative output, and we are pleased to be a part of it.”

Some attribute the sudden exit of the duo to the arrival of Pushpinder Singh at Ambience. When asked about the reasons for the sudden departure after a tenure of three and a half years, Bhatt said, “Raghu and I have always reported to legendary figures in the field of advertising, be it Piyush Pandey, Elsie Nanji or Sonal Dabral, and we felt a void on the same front at Ambience. Besides, we have always been used to handling big accounts at O&M, and felt that we had not been given our due at Ambience. Nonetheless, we have made significant contribution in retaining Ambience’s reputation in the market and have been responsible for some class advertising, which has won it repute at an international level.”

All attempts to reach Prasoon Joshi were unsuccessful. However, in an earlier interaction with exchange4media.com, Joshi had addressed the question of hierarchy in a creative set up, and the kind of consequences that can occur as a result of it. Joshi stated, “They (the creative people) need a figure that they can look up to. This is one profession, where respect is not sought after on the basis of seniority but on the basis of talent. If a creative guy does not respect the work of the person he’s reporting to, he would naturally want to make a quick exit.”

The Bhatt and Bhat duo have been together for a period of seven long years and have worked on accounts such as Parachute, Nerolac, Nutrela and Whitehall Whiskey and Elle 18.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.