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Lynn de Souza elevated to Chairman and CEO, Lintas Media Group

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Lynn de Souza elevated to Chairman and CEO, Lintas Media Group

Interpublic Group’s Lowe Worldwide has one more announcement to make for the core team of its India operations. Long time Lintas India executive Lynn de Souza has been promoted to a new role. She now becomes Chairman and Chief Executive Officer of Lintas Media Group (LMG). de Souza would continue to be based in Mumbai, and her new position is effective from May 2008.

Stephen Gatfield, CEO, Lowe Worldwide, and EVP, IPG, said, “The Indian media arena is one of the most dynamic in the world. Under Lynn’s leadership, Lintas Media Group has been equipped to be at the forefront of the market to capitalise on the drivers of change and opportunities for innovation on behalf of LMG’s clients, which rank amongst India’s largest advertisers. Her professional pedigree, leadership role and industry standing fully warrants this recognition. The promotion is doubly important because it reflects the central role of Lintas India and its key talent in building our operations at Lowe and IPG in India and across Asia.”

de Souza’s most recent position as Director, Media Services, Lintas India, where she was overseeing seven specialised media divisions – Initiative Media, Insight, Interactions, Intellect, Digital Initiatives, Media Futures and Second Opinion – which provide media planning, buying and review services to both advertisers and media houses, as well as provide strategic consultancy based on proprietary tools and databases, uniquely qualifies her for this new role. These units have recently been consolidated into the Lintas Media Group.

“The media services industry in India is well on its way to maturity, and the opportunities before us are endless. Dominance and control are giving way to mutually beneficial partnerships, collaborations, and the willingness and ability to achieve growth together rather than at the expense of another. Lintas Media Group believes wholeheartedly that collaboration with all entities that work for the overall success of the brand is necessary – be they clients, media owners, creative agencies, specialist communication agencies, the trade – and I believe that our internal re-organisation and refocus to make this happen will become very evident as we go along,” said de Souza.

She had announced a more robust structure and leadership team for LMG in January 2008, in line with the new vision for the company. The teams have been reorganised in a set of collectives and collaboratives, each aligned to enable better focus on key clients and regional growth. Accordingly, Sudha Natrajan and NP Sathyamurthy have been appointed as Joint Presidents, heading specific client collectives and regional collectives. Premjeet Sodhi was appointed Executive Vice-President, LMG.

de Souza, who has headed LMG since 2004, added, “The collectives we have formed will be further strengthened with a set of five functional collaboratives. These will be the nodal think-tanks created to ensure that all our teams are well equipped with the requisite knowledge requirements for effective service delivery specifically in tools and technology, buying analytics, planning sciences, emerging media and consumer understanding, acquired from the Lowe, Universal and Initiative Worldwide networks in the Interpublic family.”

She has nearly 24 years’ experience in various media and integrated communication businesses, including stints at O&M, heading the media services business at Trikaya Grey, managing various integrated communications companies in Lintas India and putting together Lintas India’s knowledge management system, Owle’s World. She is also credited with starting and running the country’s first media buying agency – Initiative Media.


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