Top Story


Home >> People Movement >> Article

Lowe Bangalore gets into action with new businesses and new branch head

Font Size   16
Lowe Bangalore gets into action with new businesses and new branch head

Lowe Bangalore is getting into action after a client winning spate in the last 90 days. The agency has won five new businesses recently – Flying Machine, Wienerberger (Austrian brick manufacturer), Manappuram Group, Hanes, and Pigeon. The agency is also foraying into Cochin and Hyderabad.

Lowe Bangalore has brought in GV Krishnan as Executive Vice President-South and Branch Head for Bangalore. Krishnan has 18 years’ experience in marketing and has incidentally has crossed over for the first time into advertising.

On this move, Krishnan said, “I have always been interested in building brands and wanted to experience the other end of the spectrum. One could say that I am living my dream. To simply put it, my mandate is to build Lowe as the best agency in South by having the best brands and people on board.”

His last assignment was with Airtel, where he was Chief Marketing Officer for East and Sri Lanka. Prior to that, he had worked with retail giant Foodworld as Head of Operations, and RPG Cellular.

So how does he see himself in the world of advertising? Krishnan said, “I think I bring a certain freshness in approach, being a first-timer in this field. Also, my experience in marketing gives me the ability to understand the core of the business and the marketing problem, which can then be addressed with a brief that will help in creating the right communication. Idea is the key in this business and this can come from anybody, be it servicing, creative or planning.”

Krishnan further informed that Lowe was hiring talent in a big way and he was focusing on that, especially in the wake of recent wins, which would require more people. Existing clients like Titan, Tanishq, Britannia and Fastrack, too, have been doing quite well, providing the agency with ample scope for growth. “It is about having the right people and creating the right culture that’s really the key to the success of any agency. I think we will end up creating great brands,” Krishnan asserted.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds