Top Story

e4m_logo.png

Home >> People Movement >> Article

Lodestar's Shivani Raina Ghosh moving to client side with FBC Media

24-February-2005
Font Size   16
Lodestar's Shivani Raina Ghosh moving to client side with FBC Media

After a two-year stint as Media Controller at Lodestar, Shivani Raina Ghosh is all set to move out of the agency business. Come mid-March, Ghosh will be joining FBC Media, an international television production company, as head of its Media Planning and Strategy.

Confirming the development to exchange4media, Ghosh said, "Working with Lodestar has been a great experience. The team was very supportive. It was a difficult decision for me, but I am moving on for newer challenges."

Ghosh started her career nine years back with Mudra in Delhi. After being there for four years, she moved to McCann, Delhi, where she was a part of the Nestle team. Three years later she moved to Lodestar, Mumbai.

Formed in 1998, Fact Based Communications (FBC) is a Europe-based media and entertainment group specialising in television format creation, production, distribution and strategic communication. FBC produces a range of branded entertainment, factual, sports and factual entertainment programming.

Lodestar's Media Director, Arpita Menon, said, "Shivani is a tremendous person and was an integral part of the organisation. We never give up on people and are hopeful that she may one day decide to come back."

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular