Top Story


Home >> People Movement >> Article

Lodestar Universal appoints Alistair Martin as Media Controller

Font Size   16
Lodestar Universal appoints Alistair Martin as Media Controller

Lodestar Universal has announced the appointment of Alistair Martin as Media Controller. Martin, who has an overall media experience of eight years, comes in from Cadbury where he was Media Manager. At Lodestar, he will report to COO Nandini Dias, and will be responsible for accounts like Amul, LIC, Westside and Diageo.

Commenting on Martin’s appointment, Dias said, “Lodestar Universal has always looked for people who have a strategic bent, and Alistair is strategically very sound. He is working on some of our most prestigious businesses like Amul, and we expect him to be a great asset, who will contribute to the growth of our clients’ businesses.”

Martin said, “I think it’s a great opportunity for me to be working with Lodestar Universal, which I think has a wonderful clientele. I am excited with this development, and I am looking forward to contribute my best to the agency.”

Prior to his stint at Cadbury, Martin has worked with agencies like Spatial Access, Mindshare Fulcrum and Carat.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser