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Leo Entertainment head Sanjay Bhutiani set to join Percept D Mark

28-September-2004
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Leo Entertainment head Sanjay Bhutiani set to join Percept D Mark

Leo Entertainment head Sanjay Bhutiani is all set to move across to the rival group Percept D Mark, inform reliable industry sources. Percept D Mark is floating a new venture within the entertainment space, and Bhutiani would be occupying the position of CEO for the same.

Shailendra Singh, MD, Percept D Mark acknowledged that the agency was in talks with Bhutiani for some time but asserted that the final papers were yet to be signed. "We are floating a new venture within the entertainment space and are currently in talks with Bhutiani for the same. But I still maintain that the final agreement hasn't been inked as yet and things ought to be sorted out within the coming days. We would be in a position to make an announcement by then," he stated.

Bhutiani, however, could not be contacted for comments. Arvind Sharma, Managing Director, Leo Burnett was also not available being abroad at the moment.

Since February 2001, Leo Entertainment, a division of Leo Burnett India, has been providing an entire gamut of services such as marketing strategies, in-film placements, creative campaign, outdoor, print and online advertising, ground promotions and contests to film producers. Bhutiani has always maintained that in-film placement was a greatly lucrative business and could rake in anything between Rs 5 lakh and Rs 5 crore for film producers. The first film for which Leo Entertainment managed the promotions was Ajay Devgan's home production 'Raju Chacha', after which the company bagged films like Pooja Bhatt's 'Jism', BR Chopra's 'Baghban' and Sanjay Gupta's 'Kaante'.

However, Leo Entertainment has already clinched the status of an independent profit-centre, thanks to billings received from films like 'Kaante', 'Raju Chacha' and 'Yeh Kya Ho Raha Hai' in which it leveraged brands like Coke, Thums Up, Maaza, Provogue, Castrol, Tata Tea and Blowplast. A large part of Leo Entertainment's success could be attributed to Bhutiani's sustained efforts in the business.

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