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Leo Burnett beefs up creative team; ropes in Shriram Iyer, Sukumar Menon as ECDs

06-March-2007
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Leo Burnett beefs up creative team; ropes in Shriram Iyer, Sukumar Menon as ECDs

Leo Burnett has appointed two new executive creative directors – Shriram Iyer and Sukumar Menon – as part of its expansion plans.

Commenting on the new appointments, K V Sridhar, National Creative Director, Leo Burnett, said, “Passing the baton to younger people is really the way forward and we believe that there is a lot to learn from today’s talented young bunch. Sriram and Sukumar come in with the added advantage of having handled some of the most prestigious accounts in the industry.”

Iyer, who has been in the industry for the last 10 years, has worked with Pepsodent, Axe, Rexona, ICICI Bank, Kissan, IL&S, Vim, Surf, and HSBC, among others. “As long as someone is paying me well to indulge in my passion for writing I am happy. This really is my chance to get back to writing in the real sense and stop behaving like a creative director,” he said.

Menon has worked with Reliance Communications, Electrolux, SBI Debit Card, HP, National Domestic Worker’s Association and MetLife Insurance over the last nine years. “Leo Burnett has a great culture which allows creativity to prosper and thrive, and this is the biggest incentive for me to join. In my interactions with the people here I really liked the conscious effort to keep the agency young and vibrant. I am looking forward to getting young again!” he said.

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