Nick Waters, CEO, Aegis Media Asia Pacific, today announced the appointment of Kristian Barnes as CEO of Vizeum APAC. Barnes will take on the new role in January 2014 and be based in Singapore. Barnes’ appointment comes at the same time as the announcement of a new brand identity and positioning – Connections that Count – to be rolled out across Asia Pacific.
Connections that Count will underpin everything Vizeum does and drive the business across Asia Pacific and globally. Barnes will lead Vizeum in Asia Pacific, working with the talent across the region.
Commenting on Barnes’ appointment, Nick Waters said, “It is always pleasing to promote from within the company, and to find new opportunities for talented people. Kristian has an innovative and entrepreneurial flair that is ideally suited to the Vizeum brief. We are all looking forward to developing new thinking and solutions for clients with this brand.”
Barnes has over 20 years of experience in the industry and joins Vizeum APAC from his role within the group as Chief Commercial Officer for Aegis Media in Australia and New Zealand. Prior to that, he led the Havas Media business in Australia and New Zealand for over six years as part of the Mitchell Communication Group.
On his new role, Barnes said, “I am honoured to take on the role of CEO APAC Vizeum, and to work with one of the fastest growing agencies in the most rapidly growing region of the world. As the influence of Asia economically and culturally continues to accelerate, Vizeum, as an agency built on understanding the convergence between technology and people, is ideally placed to create the connections that count between brands and people across Asia.”
Meanwhile, elaborating on the new brand identity, Thomas Le Thierry, President, Vizeum Global said, “At the heart of what Vizeum stands for are strong solutions and robust infrastructures, enabling us to be fast and innovative in activating all of our assets. Sustainable connections, long-lasting mutual links based on trust, loyalty and transparency is what we believe will ultimately deliver brand growth for our clients.”
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