Top Story


Home >> People Movement >> Article

JWT VP Alok Lal joins Saatchi & Saatchi as GM

Font Size   16
JWT VP Alok Lal joins Saatchi & Saatchi as GM

JWT, Delhi Vice-President Alok Lal has put in his papers to join Saatchi and Saatchi as General Manager. This was confirmed by Rohit Ohri, General Manager and Branch Head, JWT, Delhi.

Lal has had a long stint with JWT and was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser. He was with JWT for at least six years, and prior to this, he had had a stint with McCann Erickson.

On the shift, Lal said, “It was a great opportunity and time for me to move on. I was feeling stagnated at JWT.” Speaking on his vision ahead with Saatchi and Saatchi, Lal said, “My vision is to get it to top seven agencies slot. The focus will be to enhance creativity because I believe that pitching is an offshoot of excellent creative product. Of course, we would be looking at acquiring new business, but the initial emphasis will be to get excellent creative solutions.”

Getting somewhat nostalgic about his stint with JWT, Lal said, “It is one of the finest agencies to work in, and I have very good memories of the 15 years I put in here. I have great regard for the agency.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial