Top Story


Home >> People Movement >> Article

Iris appoints Rebecca Cox as Head of Business Development, Asia Pacific

Font Size   16
Iris appoints Rebecca Cox as Head of Business Development, Asia Pacific

Integrated marketing agency iris has appointed Rebecca Cox to the newly-created role of Head of Business Development for Asia Pacific. Cox will relocate to the agency’s Singapore office from its London headquarters, where she will be responsible for marketing iris’ integrated capabilities to prospective and existing clients, which include Sony Ericsson, Microsoft, Unilever, Tiger, Shell and Diageo. She will be reporting to the agency’s recently appointed CEO for APAC, Josh Thomson.

Cox, who previously held the global role of group new business manager, will spearhead iris’ new business initiatives for the region, working with the local managing directors of iris’ offices in Singapore, India, China, Sydney and Melbourne. She will focus on marketing the agency’s strategic capability across its multiple specialisations, which include digital, experiential, DM and sponsorship, demonstrating the flexible, integrated approach that the agency is known for.

Cox is a specialist within her field, bringing eight years experience to the role having been key to account wins, including Heineken and TFL while at iris. She is a key appointment for the agency as it targets further growth opportunities in the region in countries such as Indonesia, Malaysia and The Philippines.

Speaking on Cox’s appointment, Josh Thomson said, “Rebecca has only been onboard in APAC for a couple of weeks and already she has opened up several new opportunities in Singapore, India, Hong Kong and Australia with a series of major blue-chip brands. This is about us transplanting our best talent as we target bigger opportunities in China and elsewhere.”

Cox said: “I love the fact that iris is constantly evolving and is not afraid to change with the times – it feels like we cannot be second-guessed and that we strike fear into older established agencies out there. I’m looking forward to being part of iris’ growth in such an exciting region.”

Prior to joining iris in 2007, Cox was New Business Manager at London-based creative agency The Design Conspiracy from 2005, where she grew its client list to include Arcadia, HBOS, Scottish Widows and The SouthBank Centre. Prior to this, she was Sales and Marketing Manager at specialist new business agency Rainmaker since 2003.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular