India TV today has appointed Gulab Makhija as its Chief Financial Officer. Makhija will be responsible for financial management and control systems in the company’s growth plan. Prior to joining India TV, Makhija served as CFO at TV Today Network where he was instrumental in cost optimisation across the network.
As part of its growth strategy, India TV has announced several other key appointments.
Shubhra Manasi, from TV Today, will look after Strategic Planning and Research function for the company as Deputy General Manager. Pradeep Khatri has joined as Chief Manager Marketing. He also comes from TV Today and will be responsible for marketing communication, sales support and sponsorship marketing functions.
Rohit Lal has been appointed Vice President Programming. Lal comes with vast experience of programming for Zee, IBN and Star. Prashant Sharda, who was with Nokia, joins as Vice President Digital Media to look after mobile, 3G, and streaming and India TV's website, while working towards digital convergence for the company.
India TV MD & CEO Ritu Dhawan said, “We are happy to induct new team leaders and expect that their proven track records will add strength to the existing team. We look forward to further consolidate our leadership position in the Hindi news genre and set new benchmarks in the domain.”
On his appointment as CFO, Makhija said, “I look forward to this great opportunity and exciting times with India TV, a company that is all set to take the leap to the next level of success.”
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