Home >> People-Movement >> Article

IMX appoints Archana Vyas as VP India-North and East

03-September-2008
Font Size   16
IMX appoints Archana Vyas as VP India-North and East

India Media Exchange (IMX) has roped in Archana Vyas as Vice President, India-North and East. She will be reporting to Mona Jain, Head of Strategic Investments. Prior to joining IMX, Vyas has spent over four years with Reckitt Benckiser as Manager, Media and Corporate Communications, South Asia. She was part of the global media team at Reckitt Benckiser, and had handled media responsibilities for India, Indonesia, Sri Lanka, Bangadesh and Nepal.

Commenting on Vyas’ appointment, Jain said, “Archana is one of the most talented and respected people in the media industry. She has an excellent understanding of client expectations, having been a client herself and a strong equity in the market. She will add to the management bandwidth of IMX and help us deliver to our clients a second generation investment product, which IMX is committed to. We are very excited to have her in our team.”

Speaking about her new role at IMX, Vyas said, “I have keenly followed the evolution of IMX since its launch in April last year and have been impressed with the growth of Starcom and ZenithOptimedia, powered by IMX. My early discussions with Mona and other senior IMX managers convinced me of the game changing model they are trying to build. I hope to be able to leverage my experience on the client side as well my international media exposure, understanding of the Indian media market, to deliver value to IMX clients. I am very happy to be part of the IMX team.”

Vyas has over 12 years’ experience in various agencies, including O&M, FCB Ulka, Mudra Communications, Universal McCann and Mindshare. She has a diverse category experience working on brands such as Pepsi, Nestle, Frito Lay, Seagrams, BBC Worldwide, Usha Shriram and Discovery Channel. This is apart from working on the extensive portfolio of brands of Reckitt Benckiser – Dettol, Harpic, Mortein, Veet, Easy Off Bang, Vanish, Lizol and Cherry Blossom.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.