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Human resource shuffles in TBWA India

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Human resource shuffles in TBWA India

TBWA India is witnessing substantial action as far as its human resources are concerned. The agency has recently suffered five exits, of which four from the Mumbai office. Kurien Mathews, Director, TBWA India, explains that since the management was aware of the movements, the agency is prepared with new hands at work already.

The people on the farewell list include Kawal Shoor, the outgoing Director, Account Planning of the agency. On being contacted, Shoor expressed that he had ‘fun’ at TBWA. Says he, “TBWA is a sparkling network globally and a promising one in India. While the agency hasn't been in form for some time, the last six months have seen it re-group. Results are visible. New business score is up, and so are confidence levels.”

As to why did he decide to resign, he says, “It was more of an opportunity coming my way, than I deciding to quit.” Shoor has already served his notice period and is on his way to O&M, Bangalore as Vice President, Account Planning.

The next is the Associate Media Director of the agency, Uday Mohan, who is still serving the notice period. The creative duo of the organisation Pankaj and Varun have also quit and would experiment with their creative juices at J Walter Thompson.

The fifth resignation comes from the Chennai office where Gopal S Krishnan, the agency’s Branch Head, moves to Rediffusion DY&R Chennai as Branch Director.

On being asked why the aforementioned resignations came in almost the same time window, Mathews replies, “This is a normal churn in any organisation. The average time that a person spends at one place is almost three years. Gopal has been with us for that much time now. So are Pankaj and Varun. Uday has been with us for seven years. Also, we have put new structures in place in the organisation. Sometimes such changes don’t agree with people and then it makes sense to part ways.”

How does he think it will impact work? “I don’t think this is going to affect the agency’s work in any way. We were aware of these movements and the needful is being done,” expresses Mathews.

Explaining that further, he says, “We have recruited a new Creative Director in the Mumbai office, Viren Kamdar, who is joining us from McCann Erickson. As far as the media part of the agency is concerned, Gopi Menon was in any case taking care of the media responsibilities, now he will administer the entire media business.”

Mathews also informs that the agency is still finalising on some more people. The announcements of the same will be made later in the week.


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