Top Story

Home >> People-Movement >> Article

HLL official to head Britannia's marketing

04-June-2005
Font Size   16
HLL official to head Britannia's marketing

Britannia Industries Ltd is roping in a senior Hindustan Lever Ltd (HLL) official to head its marketing function.

Informed sources said that Mr Neeraj Chandra, Regional Brand Director at HLL, responsible for mega brands such as Lux and Lifebuoy, is slated to join the bakery major jointly owned by the Wadia family and the French foods giant Danone.

Mr Chandra steps into Britannia at a time when the company's top management has seen a constant churn for almost two years, since the controversial exit of the former Managing Director & CEO, Mr Sunil Alagh.

The company appointed Ms Vinita Bali, a former Cadbury and Coca-Cola executive, as its new CEO late last year along with a revamped top management that included Mr Vidyut Arte, who joined as director of marketing and sales from Cadbury India.

However, in a surprising development, Mr Arte quit a few months later to return to Cadbury, extending the churn among top officials of the company once known for management stability and employee retention.

A little earlier to Mr Arte's exit, the company's Chief Operating officer (COO), Mr Nikhil Sen, put in his papers ending prolonged speculation regarding his future role in the wake of Ms Bali's appointment.

With interests in the domestic bakery and dairy businesses, Britannia, as per the year 2002 revenue segmentation, earns over 80 per cent of its revenues from biscuits and high protein foods. Its major brands include Tiger, Cream Treat, Vita Marie Gold and Good Day.

The dairy products, now operated through a separate joint venture with New Zealand's Fonterra Co-Operative, accounted for 12 per cent of the revenues, while bread, and cake and rusk accounted for four per cent and two per cent respectively.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore