Top Story


Home >> People Movement >> Article

Hinduja Group to invest Rs 250 cr in content biz; appoints Sunir Kheterpal as CEO, IN Entertainment

Font Size   16
Hinduja Group to invest Rs 250 cr in content biz; appoints Sunir Kheterpal as CEO, IN Entertainment

The Hinduja Group has announced the appointment of Sunir Kheterpal as CEO of IN Entertainment, an entity that will consolidate the Group’s content business. The Group plans to invest Rs 250 crore in its content business over the next 2-3 years and Kheterpal will spearhead its aggressive growth plans in the media and entertainment space.

Kheterpal comes on board from Reliance Big Entertainment, where he had set up the international and domestic distribution business for the Group before moving on to managing key co-production relationships at Big Pictures. Previously, he was associated in the banking and financial services industry with companies like Bank of America, Rabobank and Yes Bank.

On his appointment, Kheterpal commented, “The Indian entertainment industry is poised on the threshold of its next growth cycle after undergoing a consolidation phase over the last 18 months or so. Amidst these on-going dynamic changes in the business environment, I am very excited to be starting my next career move with the Hinduja Group, which has tremendous passion and aspiration to grow this business.”

IN Entertainment will be primarily engaged in content development, financing and production, for both films and TV, through Serendipity Films as well as co-productions with existing production houses. It will also acquire distribution rights of foreign films for India. Once the content pipeline is ready, there are plans to roll out worldwide film distribution capabilities. IN Entertainment will also house assets pertaining to the Cable Video Channel, CVO, Cable Shopping Channel, Shop 24 Seven, and Movie Licensing through Cablemaster.

On February 26, 2010, IN Entertainment will be releasing Serendipity Film’s ‘Teen Patti’ starring Amitabh Bachchan, R Madhavan and Sir Ben Kingsley. IN Entertainment has the India distribution rights for over 75 English films and cable TV rights for more than 500 Hindi films.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry