Top Story

e4m_logo.png

Home >> People Movement >> Article

Himanshu Shekhar joins Big FM as Regional Head, North & West

15-April-2008
Font Size   16
Himanshu Shekhar joins Big FM as Regional Head, North & West

Big FM has appointed Himanshu Shekhar as Regional Head, North and West, where he would be responsible for all business aspects of the stations in the Northern and Western regions, and providing integrated marketing solutions to clients. He would be reporting to Tarun Katial, COO, Big FM. With this new role, Shekhar makes a career movement from a communications planner to a media owner.

Meanwhile, speculations are rife that Katial would soon move on from his role at Big FM to look after the broadcasting arm of Reliance ADAG, which is planning a host of channels, including a Hindi general entertainment channel. It is learnt that Katial is already involved with these channels and has been responsible for some of the key appointments made at Reliance ADAG’s broadcasting arm. According to industry sources, Shekhar would assume Katial’s role at Big FM when the latter moves on to the television side of the business.

However, when asked, Big FM officials refuted all such speculations, emphatically stating, “Himanshu Shekhar has joined Big FM in the capacity of Regional Head, North and West, and will be reporting to Tarun Katial, Chief Operating Officer, Big FM. Himanshu has not joined as a replacement for Tarun, who continues to hold his position as COO.”

Shekhar comes with 11 years of rich experience in communications planning. He began his career with JP Cement as Area Sales Manager before moving on to The Hindu as Account Planner. His last stint was with Mindshare Fulcrum, where he held the post of General Manager, Position, handling the Unilever account. He has been credited with breakthrough negotiation practices in print for championing the cause of FM, and for setting up a full-fledged activation unit within Fulcrum.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular