GroupM, the media planning and buying agency of the WPP group, has strengthened its social media team with Karthik Nagarajan joining as National Director - Social Media. Nagarajan took charge from May 2, 2011 and is part of the Interaction Leadership Team. He will report to Tushar Vyas, Managing Partner, GroupM South Asia.
Speaking on this development in GroupM, Vyas said, “Karthik will be responsible for strengthening the social media practices across all agencies of GroupM. His presence will help us beef up our efforts of understanding the behaviour of digital consumers and meaningful use of such learning in social environment.”
With over 10 years of experience in the industry, Nagarajan has worked as Director of Nielsen’s Online Division in India, which he helped set up. In this role, he had led Nielsen’s audience measurement, social media and advertiser solution initiatives in the digital space. He also managed the launch of the Nielsen Mckinsey JV - NM Incite in India.
Nagarajan had joined Nielsen from Shipcom Wireless, a technology company based out of Houston, Texas, where he served as Director of Marketing. He has also managed a global research and consulting practice for Frost & Sullivan in the US in the areas of biometrics, smart cards and RFID.
Digital arms of GroupM include Mindshare Interaction, Motivator, Maxus Interaction, MEC Interaction, Quasar BMS (Brand and Media Solutions) and Blazar.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.