Top Story


Home >> People Movement >> Article

Gaurav Seth appointed Business Head of Vyas Giannetti Creative Sports

Font Size   16
Gaurav Seth appointed Business Head of Vyas Giannetti Creative Sports

Gaurav Seth, previously Head of Marketing and Communication at Essel Group’s Indian Cricket League, is the new Business Head of Vyas Giannetti Creative Sports (VGCS), India’ first ‘sporting concepts’ firm. VGCS is part of Mumbai-headquartered Rs 200 crore Vyas Giannetti Creative.

After helping set up the first professional cricket league in the country, Seth decided to move on and assume the challenge of developing sports at VGCS, where he will be responsible for charting the company’s ambitious growth plans. Seth was with the Zee Group for over three years and earlier involved in setting up their maiden sports channel, Zee Sports, before getting involved with the ICL project full-time. In his career spanning 14 years, Seth has also had a long stint with ESPN-STAR Sports and AltaVista prior to joining Zee.

Commenting on his new role, Seth said, “I think it’s an amazing time to be in sports. There is a growing buzz around non-cricket sports and corporates are increasingly viewing it as an alternative platform to build businesses around. Media is aggressively chasing even the smallest of stories around sport, and film-makers too are getting into the act to top it all. There is a new breed of young sportspersons hungry for success at the world level.”

“It all augurs very well for this fledgling industry of sports management, and I am fortunate to be leading a dynamic new company into this bright future. Launching the ICL against literally all odds and tackling a myriad of problems, which come with setting up a new concept and that too against such formidable opposition, was no mean feat. I believe those learnings will hold me in good stead and will aid me in creating some amazing sporting properties at VGC Sports,” he added.

Atul Hegde, COO of VGC, said, “As we move into top gear for 2008, it’s a pleasure to have Gaurav come on board to lead VGCS. He brings with him loads of experience in the sporting arena, but more importantly, a mindset that looks at sports as a platform to build brands and not just being used as media reach vehicles. VGCS has from day one differentiated itself by creating unique sports concepts that help marketers to not just reach out to their consumers but also connect with them. I look forward to Gaurav taking the company to its next level now.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular