Top Story

e4m_logo.png

Home >> People Movement >> Article

Former Businessworld Dy Editor joins Adfactors PR public affairs practice

23-January-2014
Font Size   16
Former Businessworld Dy Editor joins Adfactors PR public affairs practice

Srikanth P Srinivas, former Deputy Editor of Businessworld, has joined Adfactors PR as Senior Vice-President, Public Affairs, responsible for policy research, programme development and strategic communications. Srinivas joining Adfactors PR is an important step in the firm’s efforts in strengthening its public affairs practice.

A banker-turned-journalist, Srinivas has a career spanning more than 30 years in editorial positions at several leading media institutions, including The Economic Times and the Business Today, before joining the World Bank at a senior role. He left the World Bank in 2007 and joined Businessworld in July of that year.

Commenting on Srinivas’ appointment, Madan Bahal, Co-founder and Managing Director, Adfactors PR said, “We are proud to have someone of Srinivas’ calibre and perspective joining us. Through 2014, we will develop the Public Affairs group into a strategic practice to cater to our large and diverse clientele – both Indian and multinational. Srinivas joining the firm will bolster our consulting capabilities in the Public Affairs and Advocacy Practice.”

Srinivas has had a wide exposure in public policy during his decade-long association with the World Bank. He served as a Consultant for the Europe and Central Asian region during 2006-07, and for International Policy and Partnerships Group during 2004-05. Prior to that, he was a Senior Corporate Strategy Officer, and Assistant to the President of the World Bank, James Wolfensohn.

On his new role, Srinivas commented, “I am excited about joining Adfactors at this juncture of my career. The Public Affairs practice will be a critical part of the Adfactors PR value proposition. I am confident that we will create a valuable asset, and am very glad to be part of the country's premier public relations agency.”

Tags Adfactors PR Srikanth P Srinivas Businessworld World Bank James Wolfensohn Madan Bahal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...