Top Story

e4m_logo.png

Home >> People Movement >> Article

FoodFood channel appoints Vaibhav Vishal as Creative Head

11-January-2014
Font Size   16
FoodFood channel appoints Vaibhav Vishal as Creative Head

Food lifestyle channel, FoodFood, which recently renewed its positioning, has brought on board Vaibhav Vishal as its Creative Head.

“We are extremely happy to have attracted a talent like Vaibhav who brings with him a rich background in creative, marketing and media. Vaibhav spearheaded the new repositioning campaign for the channel and we are confident that through the new shows he has clearly articulated the brand vision and desired positioning to lead the network into the next level. With him on board, we are sure he will give new impetus to his experience in programming and related areas,” said SK Barua, CEO, FoodFood.

With over 15 years of experience spanning creative leadership, programming, marketing and new media specialisation, Vishal has worked with MTV India, Red FM, YFilms, MTunes HD, and FTV India. He has also been a brand strategist for Helios Media and has handled several independent consulting projects.

Sharing his vision as the Creative Head of FoodFood, Vishal said, “The agenda we’ve set for the channel is best described by the tagline, ‘It’s sizzling!’ and I am here to make sure that it surely does in every way.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients