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Fifth Estate strengthens media department; N Shankar moves from Mediaedge:CIA

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Fifth Estate strengthens media department; N Shankar moves from Mediaedge:CIA

Chennai-based agency Fifth Estate Communications is ramping up its media function. N Shankar, who carries with him 30 years of experience in the media departments of several agencies, has moved in as Media Manager. He joined the agency on March 2, 2006.

Shankar moves in from Mediaedge:CIA, where he was Investment Manager since 2003. Prior to joining Mediaedge:CIA, he was with Zenith Optimedia (since 1999).

"I have been with full-fledged (creative and media) agencies till Saatchi, in 1999. I thought I'll return to a full-fledged agency now, it is very interesting to work with a full-fledged agency. I also wanted to look at an agency where I could contribute further, and wanted to stay in Chennai. Fifth Estate is growing, and we'll do our best on existing business as well as in picking up new businesses," said Shankar.

A postgraduate in Economics, Shankar started his advertising career with R K Swamy Advertising, Delhi, in 1976. His 30-year career has seen him work with several agencies, including Clarion Advertising, O&M and Sistas Saatchi & Saatchi.

With this appointment, and Kandhan's return to Fifth Estate, the Chennai-based agency's media department looks formidable. A further ramp up though, is not on the agenda immediately.

Also see: Kandhan D returns to Fifth Estate fold


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