Top Story


Home >> People Movement >> Article

Euro RSCG’s Jayanto Banerjee to join Bates 141 as Executive Vice President

Font Size   16
Euro RSCG’s Jayanto Banerjee to join Bates 141 as Executive Vice President

Bates 141 has appointed Jayanto Banerjee as Executive Vice President. He moves from Euro RSCG Dubai, where has been General Manager. At Bates 141, Banerjee will be responsible for overseeing work on the agency’s growing portfolio of brands in Delhi and other special projects.

Welcoming Banerjee, Subhash Kamath, CEO, Bates 141, said, “We were looking for a strong leader for our growing Delhi operations, and in Jayanto, I believe, we’ve found just the right person to lead us forward. Not only does he bring vast experience to the table across a variety of brands and categories, I found him to be extremely strong on brand strategy and planning. He is passionate about people and training, and comes across with tremendous integrity, and that fits into our culture perfectly. I look forward to welcoming him aboard soon.”

On his new assignment, Banerjee said, “When I met Subhash, he spoke about three cornerstones of his advertising values and belief – ‘an integrated mindset, commitment to people, and intellectual honesty’. After that, my joining was just a formality.”

Known as Banjo in industry circles, Banerjee is an MBA from Jamnalal Bajaj Institute. He began his career in advertising in account management with Lintas India, Mumbai and Kolkata. He has spent the last 13 years with Euro RSCG in India and the Middle East. Before taking over as Head of Euro RSCG Dubai, he was Strategic Planning Director for the Middle East Network supporting six offices in the region.

In a career that has criss-crossed between account management and strategic planning, some of the clients that Banerjee has worked on include Reckitt Benckiser, Danone Water, Air France, Jaguar, Peugeot, Microsoft, Philips, Lacoste, Unilever, JW Marriot & Radisson Hotels, Kinetic and Bajaj two-wheelers.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular