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DNA makes further dents in Times Group's Response resources

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DNA makes further dents in Times Group's Response resources

The Daily News & Analysis (DNA), the proposed newspaper from the Zee-Bhaskar combine, is actively strengthening its sales and marketing set-up. And the top editorial board comprising Ayaz Memon as Sports and City Editor, Khalid Mohammed as Sunday Editor and R Jagannathan as Business Editor is in place. But DNA is yet to find a Chief Editor.

A major grab for DNA from The Times of India is its HR head Arup Gupta, who has joined DNA in the same capacity. Gupta's appointment, given his knowledge of the people and skill structure in Times, does appear to be a key one in the poaching game.

Among DNA's latest catches from The Times Group's redoubtable sales and marketing force are Pramod Dabke, Head of Response, Pune, who has joined as General Manager, Advertising. Dabke has quit TOI after spending 17 years there. Sheena Saji, the head of the joint venture with BBC, has gone to DNA as DGM, Advertising. And A L Sriram, of Private Treaties, the new marketing set-up in The Times Group, has gone over to the competition as DGM, Advertising.

All of them will report to Suresh Balakrishnan, DNA's Head of Sales and Marketing.

If the industry buzz is to be believed, the DNA editorial team should soon see the entry of Sachin Kalbag, Executive Editor of tech magazine 'Digit', as Deputy Editor at DNA. Udita Jhunjhunwala, former entertainment editor of Mid-Day, is also slated to join DNA soon.


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