Top Story


Home >> People Movement >> Article

Dexterity appoints Palanivel Kuppusamy as Chairman and CEO

Font Size   16
Dexterity appoints Palanivel Kuppusamy as Chairman and CEO

Dexterity, a marketing and customer informatics company, has announced the appointment of Palanivel Kuppusamy, one of the firm’s founders, as Chairman and CEO. The company’s former Chairman and CEO, Anantha Krishnan (Krish), will move into the role of a strategic advisor.

Having founded Dexterity in 1999, Palanivel was the company’s Executive Chairman and CEO until Krish’s entry in early 2008. Commenting on the restructuring, Palanivel said, “Krish came on board when Dexterity decided to move beyond technology and KPO into marketing and customer informatics. Although he is moving into an advisory role, the momentum we have set will enable the company to grow aggressively.”

Commenting on Palanivel’s appointment, Krish said, “I have enjoyed building the marketing and customer informatics capabilities at Dexterity. While I collaborate with Dexterity as an advisor, I’m also looking forward to helping the industry build complementary capabilities to make India the destination of choice for the marketing and customer informatics business.”

Speaking on the occasion, Palanivel said, “Dexterity is well-poised to capture a significant share of the $32 billion marketing and customer informatics market. With its expertise, Dexterity can help its clients worldwide understand and, consequently, retain their customers.”

Palanivel is a postgraduate from IIM Indore and an engineering graduate from the Government College of Technology (GCT), Coimbatore. Prior to Dexterity, he was engaged in assignments with market research majors like ACNielsen and NMR. He has worked with Dun & Bradstreet’s software business and Cognizant Technology Solutions.

Dexterity is a company dealing in marketing and customer informatics with two offshore development facilities in Chennai and subsidiaries in the US, Germany and Sweden. The company provides technology, process and analytics services for market research and customer analytics.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube