Law & Kenneth has appointed Devraj Basu as Senior VP and GM for the agency’s Kolkata operations.
Basu brings with him an experience of more than 20 years in advertising and other forms of marketing, across India and Singapore. His past assignments have been with Bates, BE International, Lintas, JWT, and Mudra.
Commenting on Basu’s appointment, Anil S Nair, CEO & Managing Partner, Law & Kenneth said, “We are extremely pleased to have someone like Devraj to take charge of one of our most significant operations. I’m sure Devraj will add tremendous value to both our clients and our talent based out of Kolkata.”
Basu’s category experience includes ITC – cigarettes, Lifestyle (apparels – Wills Lifestyle), Nokia (retail), BenQ, Siemens, HSBC, Standard Chartered, TEAC, NOK Air, SpiceJet, Eurofly, Air Sahara, Oberoi Hotels, Shaw Wallace, ABP Group – news paper & magazines, India Today Group - magazines, and Population Services International (PSI) to name a few.
On joining Law & Kenneth, he said, “The leaders of Law & Kenneth struck me as ones having high level of energy and trust with a rare simplicity and clarity of vision. With a meaningful roster of brands to work on, I found this combination quite compelling.”
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market