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Debashis Das is new CEO of Perspectrum

16-May-2007
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Debashis Das is new CEO of Perspectrum

Debhashis Das has moved on from Lintas Group to take over as CEO of Perspectrum, the integrated marketing consultancy (IMC) of Percept. At Lintas, he served as President, Linterland -- the rural and activation division of Lintas, and President, Lintertainment -- the entertainment division of Lintas.

In his present position, effective from May 14, Das will report to the Directors of Percept Holdings.

Commenting on the future plans for the company, Das observed, “IMC is a field that has a lot of potential in India, and Perspectrum has done some very key work in this arena. We will look at scaling up the activities multi-fold to ensure that we offer a full bouquet of services to our clients.”

Das will be instrumental in driving new business for the company, and building and leading a team of marketing communications professionals to ensure innovative communication solutions for clients.

Das reportedly has over 20 years of experience in the field of marketing communications, and has worked with companies like Fortune Communications, Mudra Communications, and Quadrant Communications, among others.

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