Top Story


Home >> People Movement >> Article

Deba Ghoshal joins Ultra Motors as Marketing Head; UK Co unveils business plans for India

Font Size   16
Deba Ghoshal joins Ultra Motors as Marketing Head; UK Co unveils business plans for India

Deba Ghoshal, who had put in his papers at LG Electronics India last month, has joined UK’s Ultra Motor Company Ltd as Director Marketing. Ultra Motors is a privately held English company, which is eyeing the Indian shores. Ghoshal, who will be based in Delhi, will report to Paul Dyson, CEO, Ultra Motors.

Commenting on his new appointment, Ghoshal said, “Ultra Motors is a great example of how new technology can bring in a paradigm shift in a mature category. There is a huge gap in the market between a bicycle and IC engine based two-wheeler. Our challenge has been to provide customers a unique EV solution to bridge this gap.”

In addition to Ghoshal, Ultra Motors has also brought in Sunil Gandhi as Director Operations from Minda Industries to strengthen its marketing push in India.

Said CEO Dyson, “We are proud to have these seasoned, strong additions to our Indian team. Sunil brings profound product development, manufacturing and logistics experience to UMC at a time when we are manufacturing our first motors and finalising the first EV launches. Deba’s experience in consumer durables and his knowledge of engine-based applications is an excellent blend and is in synergy with our business objectives. We look forward to leverage Deba’s appointment by creating a consumer face for Ultra Motors in India.”

Ultra Motors was formed in 2002 to develop and commercialise a patented permanent magnet-DC (PMDC) electric motor technology. The company is now targeting India and other countries in the Indian sub-continent to launch this technology. The two-wheeler electric vehicle being developed by UMC is expected to herald a major change in the way the Indian consumers perceive and use two-wheelers.

UMC will launch its ‘Ultra-Motors’ in the high volume scooter and bicycle business in India with contract manufacturing partners and OEM partners. The company will roll out its products in a phased manner. To begin with, UMC will launch its e-bikes in September. By next year, the company will be ready with its e-motorcycles and e-scooters.

As reported by exchange4media earlier, Ghoshal was Head, Product Marketing at LG, and was instrumental in looking after the marketing activities of the high-profile divisions of consumer electronics, IT and GSM. In his five years with the company, Ghoshal was responsible for creating and strengthening new functions like product planning and brand management at LGEIL.

Also see:

Deba Ghosal puts in his papers at LG, headed towards automobile sector


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)