Top Story


Home >> People Movement >> Article

Chandan Nath promoted as President, Mudra Ahmedabad

Font Size   16
Chandan Nath promoted as President, Mudra Ahmedabad

Chandan Nath, Executive Vice-President, Mudra Ahmedabad, has been promoted to President, Mudra Ahmedabad. He will be responsible for Mudra Ahmedabad’s expansion into other markets in the region. Sanjay Menon, who had recently moved from Grey, will take over as Executive Creative Director, Mudra Ahmedabad.

Commenting on Nath’s new role in the organisation, Madhukar Kamath, MD and CEO, the Mudra Group, said, “Mudra Ahmedabad has a reputation for building entrepreneurial brands. Chandan has captained and grown the Ahmedabad portfolio over the years. His promotion is in recognition of his contribution to the group. He will continue to mastermind Mudra’s Total Branding Solutions offering in Ahmedabad and seek new markets for the quintessential entrepreneur agency brand that Mudra Ahmedabad is.”

Commenting on his promotion and the prospect of expansion beyond Ahmedabad, Nath said, “My 14 years with Mudra have been most exciting. From managing the offices’ flagship accounts to launching new brands and creating new categories, it’s been a rewarding experience. Mudra Ahmedabad has the talent and a culture that helps forge sound relationships with entrepreneurial clients. In a young and hungry economy like ours, we’re sure our skill sets will be of immense value outside of Ahmedabad as well. It’s an exciting challenge and we’re up to it.”

Nath had joined Mudra in 1993 as Associate Account Director. Besides working on iconic brands like Vimal, Rasna and Dhara, he successfully signed up the Paras Pharmaceuticals account starting with a single brand – Krack; he then developed Mudra’s portfolio of Paras brands to include category creators and leaders like Itchguard, DermiCool, Livon, Recova and Mrs. Marino.

Over two decades, Mudra Ahmedabad has created some of the most successful brands. Many of which have been inspired by entrepreneurial clients with the appetite to take on established leaders and create new categories. Mudra Ahmedabad’s clients include Paras, Zydus Cadilla (Nutralite), Nirma (Nirlife), Electrotherm (YObykes), the Adani Group (Fortune Naturelle Coconut Oil), Jivraj Tea, The Grand Bhagwati Hotels, Graffiti Designer Tiles, Ramdev, Safal Construction, Urmin Products, Interactive Manpower Solutions & Sterling Hospital.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.