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Carat's Executive Director N P Sathyamurthy to join Insight as President

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Carat's Executive Director N P Sathyamurthy to join Insight as President

After a stint of almost two years, N P Sathyamurthy, Executive Director, Carat Media has decided to move on. Sathyamurthy would be joining Insight as President. This position was previously held by Raj Gupta, who was appointed Chief Strategy Officer and given a broader role at Lintas India in January 2007.

Following this, Lintas Media Group’s Director, Lynn de Souza, has been personally looking after Insight’s operations. Sathyamurthy’s appointment will fill in this gap at Insight. In his new role, he would be reporting to de Souza.

Confirming the development, de Souza said, “I have worked with Sathya before and I see him contributing immensely to Insight’s growth. Given his background in research and his understanding of the client’s perspective, he brings a well-rounded experience to the agency.”

Sathyamurthy, better known as Sathya, joined Carat Media Services as Chief Planning Officer in October 2005. In the following year, when the agency announced realignment in its structure, he was made Executive Director with the charge of Carat’s north and east operations.

Prior to joining Carat, he served as Director General, Media Research Users Council (MRUC) for three years. In this time, he has brought out syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the new Consumer Classification System.

Sathya has worked with Heinz, a US-based food company, in various roles in sales, marketing and brand management. He has spent 10 years in media planning with agencies such as Mudra, O&M and Euro RSCG. During his career, he has worked on brands like Hindustan Unilever, Philips, Microsoft, Intel, Nokia, Gillette, American Express, Castrol, Prudential ICICI, HDFC, Asian Paints, Castrol, Vimal, Rasna and Dhara.


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