Top Story

e4m_logo.png

Home >> People Movement >> Article

Carat’s Buying Head Ramesh Chandran quits; Sujit D’ Souza gets overall charge of buying

12-September-2006
Font Size   16
Carat’s Buying Head Ramesh Chandran quits; Sujit D’ Souza gets overall charge of buying

Carat Media’s Sujit D’Souza, Head of Carat Brand Experiences, which conceptualises and implements all non-media brand engagement, has been promoted following the exit of R Ramesh Chandran, Carat’s National Buying Head. D’Souza will now head all media buying functions at Carat.

Carat is part of global advertising major Aegis Group. Carat India is 26 per cent owned by Percept Advertising, which also gives it the opportunity to service Percept’s clients such as Fed Ex and Sahara Group.

Said Charles B Jenarius, Group CEO, Carat Media, “Sujit was heading Carat’s internal unit Brand Experiences, which conceptualises and implements all non-media brand engagement programmes, including events, branded content and retail engagement programmes for our clients. Since he was already buying non-traditional media for us, we have put him in charge of the traditional media function as well. We are sure that he will do full justice to the job.”

Chandran joined Carat Delhi in December last year, moving from Apocalypso Films, where he was responsible for new business. He had earlier worked for Lowe, Everest, Karishma, FCB Ulka, Euro RSCG and MPG.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...