Top Story

e4m_logo.png

Home >> People Movement >> Article

Big FM appoints Raj Kambhoj as Director, Rural Activation

08-September-2009
Font Size   16
Big FM appoints Raj Kambhoj as Director, Rural Activation

Big FM, the radio initiative from Adlabs Films Ltd, has appointed Raj Kambhoj as Director, Rural Activation. With over 14 years’ experience in conceptualising events and creating multi-brand properties, Kambhoj will be spearheading the rural activation wing at Big FM. His primary area of focus will be to create rural activation properties and conceptualise events which will be amplified on radio.

Kambhoj will be responsible for optimising business opportunities available in Tier II and III cities, tapping the 193 districts that Big FM covers while touching almost 200 million Indians across the country.

Kambhoj had previously worked with some of the leading activation companies ranging from Ogilvy Action (Outreach), Starcom XPanse Asia to Showtime Events Pvt Ltd.

Rabe Iyer, Business Head - Allied Business, Big FM, said, “Raj, with his rich experience and in-depth knowledge of rural India, brings tremendous value to the business. Given our network strength and spread across a large number of Tier II and III cities, it is only natural that we optimise value being offered to clients. The business potential of activations is large, but largely untapped. Raj’s entry is sure to help us reach out to larger audiences and offer clients various platforms to be able to reach out to the consumers. We welcome Raj on board and are confident of this business wing yielding high returns.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular