Home >> People-Movement >> Article

BEI Confluence appoints Santosh Menon as COO for Mumbai and Bangalore operations

05-December-2007
Font Size   16
BEI Confluence appoints Santosh Menon as COO for Mumbai and Bangalore operations

BEI Confluence has roped in Santosh Menon as COO for its Mumbai and Bangalore operations, following the resignation of Kiran Vernekar, who held the same position. Menon will be based in Mumbai and would report to Managing Director Tapas Gupta. He will work along with Gupta to achieve the agency’s goal of becoming a unit worth Rs 200 crore by the end of 2010.

Menon brings with him a wide experience on multinational and Indian brands. Commenting on the appointment, Gupta said, “It is a pleasure to have Santosh Menon on board, and I am sure that with his experience and knowledge of the industry, he would be able to contribute significantly in the company’s future plans. In terms of business, we are very close to being the Rs 100 crore agency today; and our aim is to expand our business in a manner that would enable us to reach the Rs 200 crore figure by the end of 2010.”

Menon has an overall experience of more than 15 years in the advertising industry. He started his career with Leo Burnett as Account Executive in 1991 where he handled brands like Cathay Pacific, Searle (India), Standard Batteries Ltd and Procter & Gamble. He then moved to FCB Ulka in 1997 and handled Wipro Consumer Products. Thereafter, he was relocated to Bangalore to enhance FCB’s footprints in the South. In 2000, he joined Contract as Vice President, working on brands like Asian Paints and Shopper’s Stop. In 2004, he moved to FCB in Sri Lanka as General Manager and soon to Jakarta as the head of DraftFCB in Indonesia.

“I think there is a huge scope for a mid to small size agencies like BEI Confluence to grow and expand business here in India. My task as COO would be to ensure that the right creative solutions are offered with value to our clients, and thereby look after the overall development of the agency over a period of time, ” said Menon.

Currently BEI Confluence has offices in Mumbai, Delhi, Bangalore and Kolkata. Some of the accounts that the agency handles are Birla Sun life Distribution, Camlin, Gold Flake, Panama, Versace, Motorola, Tata and Wockhardt. The agency recently won accounts for two of India Today Group’s magazines –‘Scientific American’ and ‘India Today Bangla’.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity