Top Story

Home >> People-Movement >> Article

BBC Worldwide rejigs advertising sales team in India

31-January-2008
Font Size   16
BBC Worldwide rejigs advertising sales team in India

BBC Worldwide, the commercial arm of the BBC, has announced key changes to the structure and responsibilities of its advertising sales team in India. The BBC Worldwide team now operates in two streams – news and non-news – under the leadership of Seema Mohapatra, who has been promoted as Regional Sales Director, BBC Worldwide, South Asia. With this, Taranjeet Singh, Regional Sales Manager, BBC World, North and East India, has also been promoted as Head of Advertising Sales, News, BBC Worldwide, South Asia.

Mohapatra, who joined BBC World in 1999, was previously Head of Advertising Sales for India, and facilitated advertising on the channel by some of the world’s biggest brands. She has also been instrumental in facilitating a number of global advertising campaigns by Indian companies on BBC World.

In his new position, Singh will be responsible for revenue generation, client servicing and performance management for BBC World and bbc.com. As part of his team, and reporting into him, would be Jabir Merchant, who has been promoted to Senior Sales Account Manager, News, West, and Gaurav Pahwa, Account Manager, News, North.

Neena Dasgupta has been appointed Head of Advertising Sales, Non–News, BBC Worldwide, South Asia. In her previous role as Regional Manager, West and South, she was instrumental in driving revenues for BBC World and, more recently, successfully launched advertising sales for BBC Entertainment in India. Her new duties would be focussed on driving advertising sales for BBC Worldwide’s non-news portfolio of television and online products and services, from both existing clients and new categories and brands across the country. As part of her team, Komal Sangani has been promoted to Senior Sales Account Manager, Non–News, West, and in New Delhi, Jaya Chaudhry, has been promoted as Senior Account Executive, Non–News.

Commenting on the new structure of BBC Worldwide’s advertising sales team in India, Sunita Rajan, VP sales, Asia and Australasia, said, “I am confident that our new team structure will further help strengthen the strategic direction required for growth in such a dynamic market, and across the wider South Asian markets, as well as bringing greater focus to our business across BBC World, Global Channels and bbc.com throughout the region.”

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities