Top Story


Home >> People Movement >> Article

Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head

Font Size   16
Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head

Bates CHI & Partners has brought on board Asheesh Malhotra as President and Head of Mumbai. He will report to CEO Srikanth VS. Malhotra will work closely with Chief Strategy Officer Sourabh Mishra and Chief Creative Officer Manmohan Anchan (Maac), NCD Sagar Mahabaleshwarkar and other members of the management team to drive the India growth agenda. 
Commenting on Malhotra’s appointment, Srikanth said, “Asheesh is one of the most talented people in our business today. In particular, he shines at growing existing client relationships and winning new business. His appointment is key to our growth agenda, by demonstrating fully our ability to deliver ‘Big Ideas for Ambitious Brands’.”

Malhotra’s experience spans 18 years, including his term with Ogilvy Mumbai from where he moves to Bates CHI & Partners. He worked at Ogilvy from 2009 to 2014. His last position as Senior Vice President saw him leading the business on the largest Unilever portfolio – the Beverages division for South Asia. Besides Unilever, he also led the Castrol lubricants global hub in India, BP corporate and a clutch of financial businesses –  Bank of India, SBI Life Insurance and Federal Bank.

From 2001 to 2009, he worked at Lowe Mumbai, where he headed the Prudential Life Insurance brand since its inception in India. A few years on the business saw him win two Effie silvers, besides contributing in making the brand the number one private life insurer in India for seven years in a row. He also headed the J&J Baby business there.

On his new role, Malhotra said, “Bates CHI & Partners is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model.”

Tags Asheesh Malhotra Srikanth VS Sourabh Mishra Manmohan Anchan Sagar Mahabaleshwarkar

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.