Top Story

e4m_logo.png

Home >> People Movement >> Article

Barun Das quits ASTRO, to join MCCS as VP for STAR news channels

09-August-2006
Font Size   16
Barun Das quits ASTRO, to join MCCS as VP for STAR news channels

According to highly-placed sources close to the development, Barun Das has quit ASTRO All Asia Network where he was Head of Business Development. He will be shortly joining Media Content and Communications Services India (MCCS) as Vice-president. MCCS is a 74:26 joint venture between ABP TV and STAR Group.

Das is being brought in to look at creating new revenue models for MCCS in order to increase reach and revenue in non-traditional areas. MCCS currently manages Hindi news channel STAR News and Bengali news channel STAR Ananda. It is also learnt that MCCS is looking at foraying into the Marathi news market.

Das had moved to Kuala Lumpur, Malaysia, in April last year to take up his assignment with ASTRO All Asia Network. His role involved business development with a focus on the Indian subcontinent, though it was not restricted to this geographical location. He had quit as Associate Publisher of Business Today to join ASTRO All Asia Network.

When exchange4media contacted Das few days back in Kuala Lumpur, he confirmed that he was moving back to India but did not divulge any further detail. He had said, “In the past one and a half years I got a good international exposure which has helped me add a new dimension to my professional experience. But now I feel that it’s time to move back to India with all the action that is happening in the electronic medium. India is the place to be in.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular