Home >> People-Movement >> Article

Ashutosh takes over ETC Music from Yogesh Radhakrishnan

08-December-2004
Font Size   16
Ashutosh takes over ETC Music from Yogesh Radhakrishnan

The change in Yogesh Radhakrishnan’s duties has led to a series of other changes. While Bharat Ranga has taken control of Zee Cinema, Zee Music and the PAC channels, ETC Music has now gone to Ashutosh. In addition to his present responsibilities as VP, Operations of the channel, Ashutosh now takes charge as the Business Head for ETC Music.

The change is in place since December 3, 2004. For the uninitiated, Radhakrishnan has moved to Dubai to look after the growing interest of Zee Networks in overseas markets. As the VP, Operations, Ashutosh was involved in various facets of the channel including aspects like distribution and was reporting in to CEO, Jagjit Singh Kohli.

Sharing more on the development, Kohli said, “Ashutosh has been substantially involved in most functions of the channel. He understands the need of the designation and deserves a promotion. He was the natural choice for the post.”

As for Ashutosh, the new responsibility means a challenge. Says he, “In terms of functions, I was involved with most of the channel’s operations in any case. However, now I am directly responsible. Its like the buffer is gone.”

Echoing that Kohli says, “He is directly responsible for the channel’s performance and I am sure that he will excel in this responsibility, which is why he is there now.”

Ashutosh joined Zee Group as Executive Assistant to MD & CEO - Zee Network in 1996. In 1997 he took over as Manager- Business Development and was later given the responsibility of Internet Services as Senior Manager. Since 2003, Ashutosh is deputed to ETC Networks for facilitating its effective integration into Zee Telefilms. ETC is a network of two TV channels – ETC Music and ETC Punjabi. ETC Networks Ltd owns etc Music and etc Channel Punjabi. Zee Telefilms Ltd holds 51 per cent stake in ETC Networks.

ETC is a music-based entertainment channel with music dominating more than 98 per cent of the programming content. ETC is beamed from Thaicom –3 and is a free to air digital channel. ETC is watched by more then 30 million households.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.